Coghead Business Essentials Provides Key Applications Every Small Business Needs to Automate their Business

Office 2.0 Conference, San Francisco, Calif. – September 6, 2007 – Coghead today introduced Business Essentials, a set of pre-built applications that let small businesses replace manual paper-based processes and spreadsheets with automated and collaborative web-based applications. Offered at no additional cost to any small company that registers for a Coghead multi-user account, Business Essentials includes applications for asset tracking, basic project management, company directory, lead management, PTO management, and recruitment.

“Millions of small businesses are forced to rely on manual processes or cumbersome spreadsheets because they don’t have the infrastructure to support client-server applications,” said Paul McNamara, Coghead CEO. “With Business Essentials, these companies now have access to simple, integrated multi-user applications through a browser and an Internet connection. Business Essentials is also a great way for companies to experience the power of Coghead's collaborative web application platform without the need to do any development themselves.”

The Coghead platform offers a simple, powerful way for tech-savvy businesspeople to create, use, and share web-based applications. With Business Essentials, small businesses now have a set of “starter applications” that automate key business processes and complement standard office productivity applications. Business Essentials are totally web-based, which means the applications require no additional IT infrastructure and can be accessed using any standard browser and Internet connection. By using Coghead web gadgets, called Coglets, businesses can make the Business Essentials applications available to virtually any number of public and private users.

The Essential Applications

The Business Essentials applications include:

• Asset Tracking -- Track computer and electronics assets and maintenance schedules.
• Basic Project Manager -- Manage group projects, including to dos, file sharing, and resource management.
• Company Directory -- Store contact details, departmental information, and reporting hierarchy.
• Lead Management -- Automate the sales process and track contacts, leads, and any associated opportunities.
• PTO Tracker -- Let employees enter and track their monthly PTO.
• Recruiting Manager -- Manage applicant resumes, open positions, candidate recommendations, interview schedules, and comments made by interviewers.
• My Dashboard – Give users an at-a-glance view of all important and tasks and activities.

Pricing and Availability

Business Essentials are available immediately at no cost for a 30-day trial period. Pricing for a multi-user account starts at $49 per month for five users. To start using Business Essentials, register for a free trial at: http://www.coghead.com/apps/bize.

Coghead at the Office 2.0 Conference

You can see Coghead in action at the Office 2.0 Conference September 5-7, 2007 at the St. Regis Hotel in San Francisco:

• Visit Coghead’s Demo Pod for demonstrations of its web application development platform, its Business Essentials applications, and Coghead running on an iPhone.
• Coghead will also demonstrate its web application development platform during the conference demo tracks on Thursday, September 6 and Friday, September 7. The demonstrations start at 1:30pm.
• The organizers of Office 2.0 are using a Coghead application to manage the fulfillment and delivery of an Apple iPhone to each of the more than 500 registered conference attendees.
• See Greg Olsen, Coghead’s founder and CTO, speak on a panel, “Death of the App,” on Thursday, September 6 at 4:15pm.

About Coghead

Coghead provides a radically new way for tech-savvy businesspeople to create, manage, and deploy their own web-based applications. The Coghead service enables the users closest to a business challenge to create customized solutions in hours or days at a fraction of the cost of large packaged applications or custom development projects. Founded in May 2003 and funded by American Capital, El Dorado Ventures, and SAP, Coghead is staffed by industry veterans, serial entrepreneurs, and some of the brightest minds in software. For more information, visit the company’s web site at http://www.coghead.com and the company’s blog at http://blog.coghead.com/.