Silicon Valley Icon Brings Years of Expertise and Insight into Start-Up Success to Disruptor of Traditional Software Market

REDWOOD CITY, Calif. – August 29, 2007 – Coghead today announced that Silicon Valley high tech marketing icon Regis McKenna has joined Coghead’s board of directors. McKenna has worked with many of the most innovative and market-changing technology companies in their formative years, including America Online, Apple, Compaq, Electronic Arts, Intel, Microsoft, Silicon Graphics, WebLogic (acquired by BEA) and many others.

“Coghead has an opportunity to disrupt the patterns of the software industry and to change how customers think about business software. Like many successful pioneers before it, the company is delivering new benefits and capabilities that can’t be obtained from existing application approaches,” said McKenna. “It’s a big idea backed by innovative technology and a great team. I look forward to helping Coghead realize its potential.”

Regis McKenna, included by the San Jose Mercury News as one of the 100 people who made Silicon Valley what it is today, has written and lectured extensively on the social and market effects of technological change, advancing innovations in marketing theories and practices that have become today's standard. He sits on the boards of directors of Golden Gate Software, LighUp, Nanosys, Inc., the Economic Strategies Institute, Santa Clara University and the Silicon Valley Children's Fund. He is also on the advisory boards of the Center for the Study of Science, Technology & Society, Santa Clara University (Chairman); Silicon Valley Bank’s Venture Advisory Board and past member of Toyota Motor Company’s International Advisory Board.

“Major disruption occurs whenever a technology enables a broad class of people to do what previously only an elite class could do. Coghead is empowering a completely new category of application developer – tech-savvy business people who have never before had access to an easy-to-use, do-it-yourself solution to their application needs. The experience and industry insight that Regis McKenna offers will help us engage this audience in a more fundamental way, expand our markets and market presence, and establish ourselves as the webware leader,” said Paul McNamara, Coghead CEO.

About Coghead

Coghead provides a radically new way for tech-savvy businesspeople to create, manage, and deploy their own web-based applications. The Coghead service enables the users closest to a business challenge to create customized solutions in hours or days at a fraction of the cost of large packaged applications or custom development projects. Founded in May 2003 and funded by American Capital, El Dorado Ventures, and SAP, Coghead is staffed by industry veterans, serial entrepreneurs, and some of the brightest minds in software. For more information, visit the company’s web site at http://www.coghead.com and the company’s blog at http://blog.coghead.com/.